Choose Marketing Management now! 
Here’s a statement from Ms. Jean Mondido, a Certified Human Resource Associate, on her experience as a Human Resource Management student at UM Digos College.
Choose HR MANAGEMENT now!
Bachelor of Science in Tourism Management
Choose UM, Choose BSTM
Be one of us
Obectives
- To endow students with entrepreneurial capabilities through quality and innovative programs for a productive society.
- To supply industries with highly competent and well-trained graduates.
- To equip principled leaders with high-quality learning experiences, moral values, and ethical standards.
- To enhance learning outcomes by utilizing the latest business technologies that satisfy the needs of a dynamic environment.
- To promote students’ entrepreneurial skills for life-long learning and research in a competitive world.
- To intensify community partnership and services tailored to the needs of the people.
- To nurture social, cultural, and moral values for the perpetuation of Filipino heritage.
Programs
- Bachelor of Science in Tourism Management
- BS Business Administration - Financial Management
- BS Business Administration - Marketing Management
- BS Business Administration - Human Resource Management
Financial Management
Marketing Management
Human Resource Management
Tourism Management
Financial Management
The Financial Management Program prepares the graduates for various careers in financial management as well as in related fields including but not limited to, corporate finance, investment management, banking, credit, trust operations, insurance, foreign currency markets, money markets, capital markets, and other financial securities markets. The curriculum provides the graduate with knowledge on financial institutions and technical skills based on established financial theories, methodologies, and various analytical tools. It also promotes an outlook that is based primarily on ethics, market integrity, regulations, good governance and. Competitive global perspective, necessary for effective financial decision making.
Program Educational Objectives
- Assume supervisory and/or managerial responsibilities within their organization.
- Pursue graduate studies in business and management
- Manage a business.
Student Outcome
- Perform the basic functions of management such as planning, organizing, staffing, directing and controlling.
- Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production and operations management, information technology, and strategic management) and employ these concepts in various business situations.
- Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results.
- Express oneself clearly and communicate effectively with stakeholders in oral and written forms.
- Apply information and communication technology (ICT) skills as required by the business environment.
- Work effectively with other stakeholders and manage conflict in the workplace.
- Plan and implement business related activities.
- Demonstrate corporate citizenship and social responsibility.
- Exercise high personal moral and ethical standards.
- Analyze the business environment for strategic direction.
- Prepare operational plans.
- Innovate business ideas based on emerging industry.
- Manage a strategic business unit for economic sustainability.
- Conduct business research.
Career Opportunities
- Management Trainee in Corporate Finance
- Management Trainee in a bank or Insurance Company
- New Account personnel
- Credit and Collection Assistant
- Credit Analyst
- Treasury Assistant
- Entrepreneur
- Cashier
- Trader/Financial Analyst
- Banker
- Financial Educator
- Financial Manager
Marketing Management
The Marketing Management Program prepares the graduate for careers in marketing, market research, advertising, and public relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mind-set that is necessary to stay competitive in a constantly changing business environment.
Program Educational Objectives
- Assume supervisory and/or managerial responsibilities within their organization.
- Pursue graduate studies in business and management
- Manage a business.
Student Outcome
- Perform the basic functions of management such as planning, organizing, staffing, directing and controlling.
- Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production and operations management, information technology, and strategic management) and employ these concepts in various business situations.
- Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results.
- Express oneself clearly and communicate effectively with stakeholders in oral and written forms.
- Apply information and communication technology (ICT) skills as required by the business environment.
- Work effectively with other stakeholders and manage conflict in the workplace.
- Plan and implement business-related activities.
- Demonstrate corporate citizenship and social responsibility.
- Exercise high personal moral and ethical standards.
- Analyze the business environment for strategic direction.
- Prepare operational plans.
- Innovate business ideas based on emerging industry.
- Manage a strategic business unit for economic sustainability.
- Conduct business research.
Career Opportunities
- Management Trainee in Marketing
- Marketing Assistant
- Account Executive
- Merchandising Assistant
- PR/Advertising Assistant
- Customer Service Agent/Representative
- Junior Sales Trainer
- Receptionist
- Entrepreneur
- Product/Brand Assistant
- Order/Billing Assistant
- Social Media Marketing Manager
- Educator
- Marketing Manager
Human Resource Management
The Human Resource Management Program prepares the graduate for a career in the Human Resources Department of any organization, handling the many diverse human capital requirements of the organization, including recruitment, staffing, training and career development.
Program Educational Objectives
- Assume supervisory and/or managerial responsibilities within their organization.
- Pursue graduate studies in business and management
- Manage a business.
Student Outcome
- Perform the basic functions of management such as planning, organizing, staffing, directing and controlling.
- Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production and operations management, information technology, and strategic management) and employ these concepts in various business situations.
- Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results.
- Express oneself clearly and communicate effectively with stakeholders in oral and written forms.
- Apply information and communication technology (ICT) skills as required by the business environment.
- Work effectively with other stakeholders and manage conflict in the workplace.
- Plan and implement business related activities.
- Demonstrate corporate citizenship and social responsibility.
- Exercise high personal moral and ethical standards.
- Analyze the business environment for strategic direction.
- Prepare operational plans.
- Innovate business ideas based on emerging industry.
- Manage a strategic business unit for economic sustainability.
- Conduct business research.
Career Opportunities
- Management Trainee in Human Resource
- Management Office Assistant
- Administrative Assistant
- Human Resource Assistant
- Executive Assistant
- Entrepreneur
- Recruitment Specialist
- Compensation Assistant
- Benefits Assistant
- Training and Development manager
- Human Resource Manager
- Educator
Tourism Management
A four-year degree program related to the fields of hospitality and tourism education. It provides students the opportunity to become directly involved in managing and planning the world’s biggest people industry – tourism. This concentrates on courses such as history, travel, language, and other cultural aspects. It provides exposure and training of becoming experts in management of the travel, tour, and hospitality industry and will lead students to a journey toward a senior role in the exciting, diverse, and growing industry.
Program Educational Objectives
- Demonstrate expertise in performing the prescribed range of specific functions of Tourism Management based from the local, national, and international standards;
- Demonstrate expertise in acquiring, understanding, and analyzing relevant data to improve service efficiency in Tourism Management;
- Engage in entrepreneurial ventures related to the practice of Tourism Management.
Student Outcome
- Communicate effectively using both English, Filipino, and at least one foreign language orally and in writing;
- Work-effectively and independently in multi-disciplinary and multi-cultural teams;
- Implement the basic functions of hospitality and tourism management;
- Manifest adequate knowledge of hospitality and tourism industry both in local and international context; and
- Demonstrate competencies on tourism operations and management as well as entrepreneurial-related business activities.
Career Opportunities
- Reservation Agents
- Research Analyst
- Ground Handling Personnel
- Flight Attendant
- Training Staff
- Customer Service Representative
- Domestic Travel Counsellor
- International Travel Counsellor
- File clerks
- Tour Planner
- Tour Guide
- Reservationist
- Group Coordinator
- Operations Employee
- Travel Representative
- Economic Development Specialist
- Travel Promotions Staff
- Public Information Officer
- Public Relations Personnel
- Communications Specialist
- Travel Editor
- Media Liaison
- Media Specialist
- Travel Photographer
- Administrative Assistant
- Information Specialist
- Media Coordinator
- Travel Writer
- Package Tour Coordinator
- Manager of Travel Literature
- Chief of News and Information
- Research Director
- Ticketing Manager
- Area Supervisor
- Airline Purser
- Airline Manager
- Country Manager
- Reservations Manager
- Area Manager
- Ticketing Manager
- Product Development Manager
- Director for Customer Care
- Customer Service Quality Director
- Manager of Travel Literature
- Chief of News and Information
- Tourism Center Director
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